ETHOS CHOCOLATE

Designed and developed a premium membership-based ecommerce experience that combines luxury branding, ethical sourcing, and a seamless customer journey.

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  The Project

Ethos Chocolate is an artisan chocolate brand offering ethically sourced cacao products through an exclusive membership-based shopping experience.

I built a custom ecommerce platform from the ground up featuring membership functionality, subscription options, and a premium storefront designed to reflect the quality, intention, and craftsmanship behind the brand.

  The Goal

Create a premium online storefront that builds trust, communicates the values behind ethically sourced cacao, and converts visitors into long-term customers through a membership-based shopping experience.

The website needed to balance luxury branding with functionality by creating a seamless path from discovering the brand, becoming a member, accessing products, and managing recurring chocolate subscriptions.

  My Role

  • UX Strategy
  • UI Design
  • WordPress Development
  • Beaver Builder
  • WooCommerce Configuration
  • Membership Setup
  • Subscription Configuration
  • HTML & CSS
  • Responsive Design
  • Conversion Optimization

THE PROCESS

The project began with a blank canvas: creating a complete digital experience for Ethos Chocolate from the ground up.

A major focus was designing an ecommerce journey that went beyond a traditional online store. Because Ethos operates through a membership model, the website needed to guide visitors through a structured experience where users first learn about the brand, complete membership requirements, and gain access to the private shop.

I designed and developed a premium storefront experience that reflects Ethos’ positioning as a luxury artisan chocolate brand with a focus on ethical sourcing, craftsmanship, and intentional consumption. The visual direction blended elevated product presentation with a scientific and high-vibration aesthetic to create a unique brand identity.

The project included building the WooCommerce infrastructure, configuring membership functionality, creating subscription-based purchasing options, optimizing the customer journey, and ensuring a seamless responsive experience across devices.

Custom HTML and CSS enhancements were used throughout the website to refine the design, improve usability, and create a polished experience aligned with the premium nature of the brand.

TOOLS

WordPress • Beaver Builder • WooCommerce • Photoshop • Canva • Yoast SEO • HTML • CSS

THE IMPACT

The completed website established a scalable ecommerce platform designed to support long-term customer relationships and recurring revenue through memberships and subscriptions.

Key outcomes include:

  • Created a premium ecommerce experience aligned with Ethos Chocolate’s luxury positioning.
  • Built a membership-gated shopping experience that creates exclusivity and strengthens brand connection.
  • Developed subscription options to support recurring customer relationships.
  • Simplified the customer journey from brand discovery to purchasing.
  • Created a digital storefront that communicates ethical sourcing, quality, and craftsmanship.
  • Established a scalable foundation for future ecommerce growth.

Project deliverables

  • UX Strategy
  • UI Design
  • WordPress Website Development
  • WooCommerce Integration
  • Membership Functionality
  • Subscription Setup
  • Responsive Design
  • Custom HTML & CSS
  • Product Configuration
  • Conversion Optimization

Featured Functionality

  • Custom membership-based ecommerce experience
  • Private member-only shop access
  • WooCommerce product configuration
  • Chocolate subscription options
  • Premium product presentation
  • Conversion-focused customer journey
  • Mobile-responsive experience
  • Custom HTML & CSS components

Three Key Highlights

  • Built a complete ecommerce platform from the ground up with a unique membership-first shopping experience.

  • Created a gated storefront that transforms a traditional online store into an exclusive customer journey.

  • Designed a premium digital presence that positions Ethos Chocolate as a luxury artisan brand built around quality, ethics, and intentionality.

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